Defehr Furniture – Canadian values of partnership and integrity
When you’re a brilliant manufacturer experiencing explosive growth and opportunity, it’s important keep retailers close and invest heavily in their success. Defehr, Canada’s largest furniture manufacturer wanted to help the retailers who sell their product market and move more pieces while maintaining close personal relationships with each key account.
Paper Sword worked with Defehr to develop a series of web channels designed to refer consumer traffic to retail sites, and is working to coordinate partner campaigns to increase foot traffic in Canadian retailers.
Matchbook Services – Start-up mentality, enterprise-level execution
Matchbook Services Founder Rushabh Mehta can create technology that can do things many people can only dream about. That was the case for Dun & Bradstreet, a massive 3rd party data supplier. Matchbook Services has become a key partner of D&B by proving a SaaS data stewardship toolset that uses data science algorithms to intuitively match, enrich and monitor customer data against D&B’s massive referential database.
Paper Sword is working with this mighty start-up to manage the close partnership with Dun & Bradstreet, helping to onboard sales teams to the tool, drive partner marketing initiatives, and program collaboration. As a result, Matchbook closed exciting and well-known accounts like Uber, Schneider Electric, and VISA.