At Paper Sword, we believe in the synchronicities of brand power and lead generation. We focus on both sides of the equation – building strong, creative brands while developing data-driven pipeline conversion.
An effective go-to-market strategy starts with a data-based understanding of the key attributes and needs of your targeted market sectors and the tools to identify the opportunities where you can profitably compete and win.
Your company’s success is proof that you understand your market. But the more you know about your buyers, the more effectively you can fine-tune your brand, messaging, channels, and strategies to engage them. To get you there, Paper Sword augments your existing knowledge with strategic referential business data that exposes the firmographics, financial and risk indicators, and inter-company linkages of the companies you target.
Target your Market
Effective go-to-market strategies start with the needs of your target market sectors and then identifies opportunities where your company can profitably compete and win.
Build on your wins
Paper Sword works with your marketing team, sales leadership, and subject matter experts to understand what has worked to build your company’s successes and how we build upon those wins.
Leverage insight for new business
Deliver a marketing and lead acquisition strategy that enhances your business intelligence with new information and leverages those insights to win new business.
How do you let the world know who you are? What value you deliver? Why anyone should care?
With a structured data-driven and research-based approach, Paper Sword works to articulate your key brand expressions: the business vision, core values, and brand promise that communicate what your company is about and how it stands above the competition.
Demand and Lead Generation
When demand generation is aligned with brand positioning, something amazing happens to the sales pipeline. At Paper Sword, we believe in the synchronicities of brand power and lead generation. We focus on both sides of the equation – building strong, creative brands while developing data-driven pipeline conversion. Everything we deliver is designed to bring revenues to your bottom line.
We work with your team to develop and execute a customer acquisition strategy founded on strategic competitive positioning, online visibility, and compelling content that resonates with your customer universe. But effective marketing must do more than fill the sales funnel with leads. Paper Sword delivers the business intelligence you need to prioritize prospects and to execute informed, targeted, pro-active relationship-building.