4 Perfect Summer Marketing Projects

Ah, summer. When the days get longer and the sun gets hotter, people start taking vacations and work in the office slows way down. While that may mean closing fewer…

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Better Results with the Right Audience

You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.

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Not Using Your Microsoft Co-op Funds?

Are you a Microsoft Partner that belongs to incentive programs like Cloud Solution Provider, Managed Reseller, Hosting, or Surface? Being a Microsoft Partner comes with a multitude of benefits, licensing…

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Paper Sword 2021 podcast & event appearance roundup

Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…

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