Better Results with the Right Audience

You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.

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Not Using Your Microsoft Co-op Funds?

Are you a Microsoft Partner that belongs to incentive programs like Cloud Solution Provider, Managed Reseller, Hosting, or Surface? Being a Microsoft Partner comes with a multitude of benefits, licensing…

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Paper Sword 2021 podcast & event appearance roundup

Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…

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B2B Marketers, You Can Create Better Lead Magnets!

Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…

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