Personalization is losing its foothold in website development amidst data privacy concerns. As more users demand transparency in how their information is stored—and shared—internet browsers are lending their support to the…
It’s all too easy to put a rainbow on a bag of chips and call it inclusivity, but consumers today are more savvy about the brands they engage with and…
‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’ We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…
Each year, Microsoft Inspire brings together thousands of Data Platform experts from its partner community so they can pick up new skills, learn about the latest product innovations, and most…
2020 is the year of the virtual conference. Sure, there had been online conferences beforehand, but 2020 will be remembered as the year that many event organizers that had merely toyed with the idea of going virtual were pushed to…
Social Distancing in the B2B World: Don't lose touch with your audience. I see a lot of head-scratching going on right now about what the impact of all these…
Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…
Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.
Website projects are notorious for consistently going over budget, but they don’t have to be.