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Read more about the article It’s Time to Toss Your (Third-party) Cookies 
Case Study / Tech

It’s Time to Toss Your (Third-party) Cookies 

Personalization is losing its foothold in website development amidst data privacy concerns. As more users demand transparency in how their information is stored—and shared—internet browsers are lending their support to the…

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August 3, 2020
Read more about the article A Marketer’s Guide to Pride in 2022: How to be a better ally
Case Study

A Marketer’s Guide to Pride in 2022: How to be a better ally

It’s all too easy to put a rainbow on a bag of chips and call it inclusivity, but consumers today are more savvy about the brands they engage with and…

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July 30, 2020
Read more about the article How Clarifying Your Message Translates to Better B2B Sales
Marketing Management

How Clarifying Your Message Translates to Better B2B Sales

‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’  We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…

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June 25, 2020
Read more about the article How to Capture More Leads at Microsoft Inspire 2020  
Events / Tech

How to Capture More Leads at Microsoft Inspire 2020  

Each year, Microsoft Inspire brings together thousands of Data Platform experts from its partner community so they can pick up new skills, learn about the latest product innovations, and most…

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June 24, 2020
Read more about the article How to Stand Out in a Suddenly Crowded Field of Virtual Tech Conferences
Case Study / Events / Marketing Management / Tech

How to Stand Out in a Suddenly Crowded Field of Virtual Tech Conferences

2020 is the year of the virtual conference. Sure, there had been online conferences before, but 2020 will be remembered as the year that everyone who had merely toyed with the idea of going virtual were pushed to…

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June 18, 2020
Read more about the article Social Distancing in the B2B World
Uncategorized

Social Distancing in the B2B World

How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…

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March 17, 2020
Read more about the article The secrets of Positioning and Pricing
The secrets of Positioning and Pricing
Uncategorized

The secrets of Positioning and Pricing

Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…

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May 14, 2019
Read more about the article Tech Consultants: Understand your buyers!
Tech Consultants: Understand your buyers!
Marketing Management

Tech Consultants: Understand your buyers!

Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.

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November 5, 2018
Read more about the article Seven Reasons Your Website Project is Over Budget
Why is your website project over budget?
Website

Seven Reasons Your Website Project is Over Budget

Website projects are notorious for consistently going over budget, but they don’t have to be.

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October 23, 2018

Recent Posts

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