Better Results with the Right Audience

You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.

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Five 2022 Planning Mistakes

It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…

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Not Using Your Microsoft Co-op Funds?

Are you a Microsoft Partner that belongs to incentive programs like Cloud Solution Provider, Managed Reseller, Hosting, or Surface? Being a Microsoft Partner comes with a multitude of benefits, licensing…

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Read this before you invest in PPC marketing

PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…

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Paper Sword 2021 podcast & event appearance roundup

Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…

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