4 Perfect Summer Marketing Projects

Ah, summer. When the days get longer and the sun gets hotter, people start taking vacations and work in the office slows way down. While that may mean closing fewer…

Comments Off on 4 Perfect Summer Marketing Projects

Better Results with the Right Audience

You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.

Comments Off on Better Results with the Right Audience

Five 2022 Planning Mistakes

It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…

Comments Off on Five 2022 Planning Mistakes

Not Using Your Microsoft Co-op Funds?

Are you a Microsoft Partner that belongs to incentive programs like Cloud Solution Provider, Managed Reseller, Hosting, or Surface? Being a Microsoft Partner comes with a multitude of benefits, licensing…

Comments Off on Not Using Your Microsoft Co-op Funds?

Read this before you invest in PPC marketing

PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…

Comments Off on Read this before you invest in PPC marketing