General musings, rantings, and industry news from the Paper Sword team.

Paper Sword

The secrets of Positioning and Pricing

Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather, how do I charge the most amount of money without losing clients and customers. Or, I made a thing now how do I price it? […]

Paper Sword is now a Keap Certified Partner

Learn why we chose Keap as our Marketing Automation Platform of choice.   As a marketing agency, there’s only so much we can do without a marketing automation platform in place. E-blast services like mail Chimp and Constant Contacts are too limited to run campaigns, manage SEO landing pages and coordinate campaigns. The problem is […]

Marketers need to learn tech

Why marketers need to learn tech

I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about data and technology. It used to intimidate me; I worked hard to master the ‘nod-like-you-get-whats-going-on’ conversation technique. At some point I got tired of it […]