Each year, Microsoft Inspire brings together thousands of Data Platform experts from its partner community so they can pick up new skills, learn about the latest product innovations, and most…
2020 is the year of the virtual conference. Sure, there had been online conferences before, but 2020 will be remembered as the year that everyone who had merely toyed with the idea of going virtual were pushed to…
How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…
Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…
I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.
Website projects are notorious for consistently going over budget, but they don’t have to be.
Use our email diagram template to cut confusion out of your email marketing funnel.