So, Do You Have a Type? Explaining Brand Archetypes & Why We Use Them
Does your current B2B marketing capture your brand personality? Here’s how brand archetyping can help!
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December 9, 2020
StoryBrand Certified Agency vs Guides: Which is Right for Your Business?
Your marketing efforts haven’t been working, and you’re ready to try something different. That makes StoryBrand the natural choice—Don Miller created the philosophy when he realised how much the average business was overspending on marketing: “For…
December 8, 2020
Clarifying your message? Our advice for your next rebrand
Getting ready to rebrand? Congratulations! Maybe you’re completely overhauling your brand. Or maybe you’ve brought your brand back on course with a newly-clarified brand message. Either way, your efforts to…
November 25, 2020
Want Effective Marketing? Here Are 5 Steps You Can’t Skip
You’ve got a great marketing idea. Maybe it’s new video content to share over social, or maybe it’s the purchase of a new list of leads. Whatever the idea it…
October 5, 2020
It’s Time to Toss Your (Third-party) Cookies
Personalization is losing its foothold in website development amidst data privacy concerns. As more users demand transparency in how their information is stored—and shared—internet browsers are lending their support to the…
August 3, 2020
A Marketer’s Guide to Pride in 2022: How to be a better ally
It’s all too easy to put a rainbow on a bag of chips and call it inclusivity, but consumers today are more savvy about the brands they engage with and…
July 30, 2020
How Clarifying Your Message Translates to Better B2B Sales
‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’ We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…
June 25, 2020
How to Capture More Leads at Microsoft Inspire 2020
Each year, Microsoft Inspire brings together thousands of Data Platform experts from its partner community so they can pick up new skills, learn about the latest product innovations, and most…
June 24, 2020
How to Stand Out in a Suddenly Crowded Field of Virtual Tech Conferences
2020 is the year of the virtual conference. Sure, there had been online conferences before, but 2020 will be remembered as the year that everyone who had merely toyed with the idea of going virtual were pushed to…
June 18, 2020
Social Distancing in the B2B World
How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…
March 17, 2020