Social Distancing in the B2B World
How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…
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March 17, 2020
The secrets of Positioning and Pricing
The secrets of Positioning and Pricing
Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…
May 14, 2019
marketers need to learn tech
Why marketers need to learn tech
I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…
December 21, 2018
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Top 3 Reasons to Hire an Agency
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
November 5, 2018
Tech Consultants: Understand your buyers!
Tech Consultants: Understand your buyers!
Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.
November 5, 2018
Why is your website project over budget?
Seven Reasons Your Website Project is Over Budget
Website projects are notorious for consistently going over budget, but they don’t have to be.
October 23, 2018