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Read more about the article Social Distancing in the B2B World
Uncategorized

Social Distancing in the B2B World

How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…

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March 17, 2020
Read more about the article The secrets of Positioning and Pricing
The secrets of Positioning and Pricing
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The secrets of Positioning and Pricing

Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…

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May 14, 2019
Read more about the article Why marketers need to learn tech
marketers need to learn tech
Marketing Management / Tech

Why marketers need to learn tech

I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…

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December 21, 2018
Read more about the article Top 3 Reasons to Hire an Agency
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Marketing Management

Top 3 Reasons to Hire an Agency

Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.

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November 5, 2018
Read more about the article Tech Consultants: Understand your buyers!
Tech Consultants: Understand your buyers!
Marketing Management

Tech Consultants: Understand your buyers!

Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.

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November 5, 2018
Read more about the article Seven Reasons Your Website Project is Over Budget
Why is your website project over budget?
Website

Seven Reasons Your Website Project is Over Budget

Website projects are notorious for consistently going over budget, but they don’t have to be.

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October 23, 2018
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