When thinking about your services, can you easily answer what problems it solves for your customers? It can be a bit tricky to make that mental switch from prioritizing your…
In-person conferences are back in full swing, providing IT professionals like yourself with the chance to find new business and network with others in their field. It also gives you…
You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.
Despite marketing’s reputation as an imprecise field (or ‘magic’ as some people charitably call it), hard numbers are inescapable. As we explain in our Five Unskippable Steps for Effective Marketing,…
Plus How to Make High-Quality Videos within Budget Video has become the dominant content medium on nearly every online platform and marketing channel. Video is so popular that 86% of…
It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…
PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…
You have two options when you first start to detangle the key differences between lead generation and demand generation. You can start reading dense marketing theory to deepen your understanding, or learn different…
The email marketing funnel is your biggest asset for crafting a strong marketing strategy Roughly 90% of B2B marketers today use email to communicate with their target audience. Email marketing…
Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…
Use our email diagram template to cut confusion out of your email marketing funnel.