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Introducing Our NEW Online Sales training in Partnership with ExtraBold Sales
Marketing Management

Introducing Our NEW Online Sales training in Partnership with ExtraBold Sales

In this featured post, Catherine from ExtraBold Sales shares her thoughts about selling with integrity. “How’s that working for you?”  Doctor Phil’s famous question is one we ought to ask ourselves…

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February 9, 2021
So, Do You Have a Type? Explaining Brand Archetypes & Why We Use Them 
Marketing Management

So, Do You Have a Type? Explaining Brand Archetypes & Why We Use Them 

Does your current B2B marketing capture your brand personality? Here’s how brand archetyping can help!

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December 9, 2020
StoryBrand Certified Agency vs Guides: Which is Right for Your Business?
Marketing Management

StoryBrand Certified Agency vs Guides: Which is Right for Your Business?

Your marketing efforts haven’t been working, and you’re ready to try something different. That makes StoryBrand the natural choice—Don Miller created the philosophy when he realised how much the average business was overspending on marketing:  “For…

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December 8, 2020
Clarifying your message? Our advice for your next rebrand
Marketing Management

Clarifying your message? Our advice for your next rebrand

Getting ready to rebrand? Congratulations! Maybe you’re completely overhauling your brand.  Or maybe you’ve brought your brand back on course with a newly-clarified brand message. Either way, your efforts to…

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November 25, 2020
Want Effective Marketing? Here Are 5 Steps You Can’t Skip
Marketing Management / Tech

Want Effective Marketing? Here Are 5 Steps You Can’t Skip

You’ve got a great marketing idea. Maybe it’s new video content to share over social, or maybe it’s the purchase of a new list of leads. Whatever the idea it…

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October 5, 2020
How Clarifying Your Message Translates to Better B2B Sales
Marketing Management

How Clarifying Your Message Translates to Better B2B Sales

‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’  We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…

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June 25, 2020
How to Stand Out in a Suddenly Crowded Field of Virtual Tech Conferences
Case Study / Events / Marketing Management / Tech

How to Stand Out in a Suddenly Crowded Field of Virtual Tech Conferences

2020 is the year of the virtual conference. Sure, there had been online conferences before, but 2020 will be remembered as the year that many event organizers that had merely toyed with the idea of going virtual were pushed to…

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June 18, 2020
Why marketers need to learn tech
marketers need to learn tech
Marketing Management / Tech

Why marketers need to learn tech

I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…

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December 21, 2018
Top 3 Reasons to Hire an Agency
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Marketing Management

Top 3 Reasons to Hire an Agency

Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.

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November 5, 2018
Tech Consultants: Understand your buyers!
Tech Consultants: Understand your buyers!
Marketing Management

Tech Consultants: Understand your buyers!

Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.

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November 5, 2018

Recent Posts

  • Introducing Our NEW Online Sales training in Partnership with ExtraBold Sales
  • So, Do You Have a Type? Explaining Brand Archetypes & Why We Use Them 
  • StoryBrand Certified Agency vs Guides: Which is Right for Your Business?
  • Clarifying your message? Our advice for your next rebrand
  • Want Effective Marketing? Here Are 5 Steps You Can’t Skip

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