‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’ We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…
2020 is the year of the virtual conference. Sure, there had been online conferences beforehand, but 2020 will be remembered as the year that many event organizers that had merely toyed with the idea of going virtual were pushed to…
I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.