In this featured post, Catherine from ExtraBold Sales shares her thoughts about selling with integrity. “How’s that working for you?” Doctor Phil’s famous question is one we ought to ask ourselves…
Does your current B2B marketing capture your brand personality? Here’s how brand archetyping can help!
Your marketing efforts haven’t been working, and you’re ready to try something different. That makes StoryBrand the natural choice—Don Miller created the philosophy when he realised how much the average business was overspending on marketing: “For…
Getting ready to rebrand? Congratulations! Maybe you’re completely overhauling your brand. Or maybe you’ve brought your brand back on course with a newly-clarified brand message. Either way, your efforts to…
You’ve got a great marketing idea. Maybe it’s new video content to share over social, or maybe it’s the purchase of a new list of leads. Whatever the idea it…
‘Clarify your message.’ ‘Stick to your brand script.’ ‘Make sure your communications pass the grunt test.’ We sound like broken records, we know. But there are quantifiable reasons why we harp on about brand…
2020 is the year of the virtual conference. Sure, there had been online conferences before, but 2020 will be remembered as the year that many event organizers that had merely toyed with the idea of going virtual were pushed to…
I go to a lot of tech conferences, and when I’m there I almost never meet many marketers. It’s a lonely world out there for a marketing professional passionate about…
Marketing is a necessity for the modern B2B businesses, and it’s not an easy prospect.
Paper Sword works with a lot of technical services companies - consulting, managed services and SaaS organizations that rely on the Microsoft Data Platform.