Read this before you invest in PPC marketing

PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…

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B2B Marketers, You Can Create Better Lead Magnets!

Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…

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Creating demand for your products and services

Why knowing the difference between Lead Generation and Demand Generation helps you market  Most marketing strategies begin with the assumption there is market interest in the products you’re selling. For example, if you’re selling a SaaS solution that solves a productivity problem, people must be out there searching…

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Why Every Marketer Should Have a Content Calendar

Marketing campaigns are made up of many moving parts. Creating content is only part of the equation; managing projects, devising strategy, monitoring metrics, and understanding campaign data all come into play. Sounds like a lot, right? Just thinking about all the work can make you sweat—that’s the moment you…

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