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Read more about the article 5 Mistakes People Make When Writing Marketing Copy (You’ve Likely Already Done All 5)
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5 Mistakes People Make When Writing Marketing Copy (You’ve Likely Already Done All 5)

Here’s what to do instead. Good storytelling makes effective marketing copy because stories are incredibly powerful. Who doesn’t like a good story?   The best stories are clear and dynamic. There’s movement and transformation. There’s an archetypal hero overcoming obstacles.…

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May 19, 2021
Read more about the article Social Distancing in the B2B World
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Social Distancing in the B2B World

How to Adjust Your B2B Marketing & Sales So You Don’t Lose Touch With Your Audience. I see a lot of head-scratching going on right now about what the impact…

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March 17, 2020
Read more about the article The secrets of Positioning and Pricing
The secrets of Positioning and Pricing
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The secrets of Positioning and Pricing

Once our clients are through the branding and product management processes, we move onto pricing. The question is always: how I position my company for the maximum value. Or rather,…

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May 14, 2019

Recent Posts

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  • Measuring Marketing Success: Can you measure demand generation?

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