Unlock Your Potential in B2B Sales

Sales training for modern businesses

Learn how to get better understand your buyers in this deep-dive session with Catherine of ExtraBold Sales! 

Join us on August 11 as we discuss aligning your sales strategy with what your customers actually want and using the StoryBrand 7-part Messaging Framework to craft compelling, narrative-based marketing copy that converts.

Your business has a sales problem

The modern consumer landscape is constantly changing. If you’ve worked in B2B organizations, you understand how difficult it is to get under what motivates your customers.

Blythe Morrow from Paper Sword B2B and Catherine Brown from ExtraBold Sales will discuss how the StoryBrand Framework can build alignment between what customers want and the message you share. Join us on August 11 as we discuss aligning your sales and marketing efforts in preparation of the busiest quarter of the year.


Free class preview session

Wondering how sales training can help you in your unique industry? We understand your hesitation—but there are core concepts that are true to sales and marketing no matter what’s for sale or who your audience is.  

We’re offering a free webinar to give you a preview of the course before you commit because we know that participants get the most out of training when they fully believe it can make difference. Let us show you how!  

Training to turn your sales strategy around

Paper Sword partners directly with ExtraBold Sales to apply your brand messaging
and give your business the success it deserves.
conference room

ExtraBold Sales Training

Every Tuesday at 10:00am CST for 90 minutes

  • A series of small-group training classes on Zoom led by Catherine Brown consisting of dynamic group discussion of the weekly readings and exercises
  • A copy of “The Inner Game of Selling” textbook
  • 2, one-on-one private coaching calls with Catherine
  • After completion of the course, a one-month free membership in Catherine’s weekly Come and Go coaching group
  • Join our waitlist to be alerted of upcoming dates!

Improve your business efficiency

Unit 1: Understand How Beliefs Shape Your Life
Summary: We all interpret our experiences imperfectly. 

Unit 2: Set Goals for Real
Summary: You can set goals you’ll meet. 

Unit 3: Understand Why People Buy
Summary: Do we sell the way people want to buy? 

Unit 4:  Learn How to Run a Sales Call
Summary: Every sales cycle has qualifying questions and distinct steps.  

Unit 5: Create Your Sales Sequence 
Summary: Persist in your outreach, and don’t give up too quickly. 

Unit 6:  Practice Your Values
Summary: We always sell consistent with our values. 

Unit 7: Determine Our Success
Summary:  Everyone has created false boundaries with self-imposed limits.

Unit 8: Reframe Your Story
Summary: You can understand some of the reasons why you have blockages and choose a different path.  

Unit 9: Tap Into Your Creativity
Summary: You can be more creative while selling.

Unit 10: Generate Energy for Sales
Summary: When you have clear, personalized goals, you can create the energy to reach them. 

 Unit 11: Sell With Greater Purpose
Summary:  You’ve got to have a “why” in selling 

 Unit 12: Observe Your Habits
Summary: Recognize self-talk and create positive self-suggestion 

Catherine Brown

Catherine Brown understands what it means to start and build a business during challenging times, launching her first sales consulting firm in 2003, and now running her sales training firm www.extraboldsales.com.

A veteran of 25+ years of business-to-business selling, she now trains and coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. She trains on the reasons people buy (it’s not what you think!). She has a process to help business owners take the frustration and worry out of business development, so they can close new business without wasting money on one-size-fits-all training. Catherine has a BA from Rice University and is a StoryBrand Certified Guide.

The sales training you need to get unstuck & start achieving your goals

Sales training for modern businesses
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We'll work together to start building your sales and marketing

We know a thing or two about small business success

Join the next ExtraBold sales workshop and say good-bye to those negative thoughts that keep you from selling what you should be selling. In three months, you can be a different person when it comes to selling. Make this year the year you take control of your schedule, choices, and the beliefs that are keeping you stuck.

Clients love our work shops

Combining instruction, 1:1 support and consulting hours gets results

Any SaaS company wanting to scale needs solid marketing. Paper Sword is very effective at showing our software to potential buyers and continues to guide Matchbook Services in our marketing efforts.

Brenda McCabe

Matchbook Services

ExtraBold Sales is the real deal! Catherine Brown is a unique sales trainer. She is as turned off as anyone by common sales approaches that come across as dishonest, hard sell, and manipulative. What she teaches is the opposite: How to sell with integrity, honesty, and respect for the customer. I can't recommend her highly enough. Take her class now!

Jon G

ExraBold Sales Alumni

We'll bring the knowledge, you bring the passion

Want to grow and shape your business? We’re ready when you are.