MSP Marketing
that works
Fill your leads pipeline and clarify your message with Paper Sword B2B
It should be easier to sell managed services and IT support
- Do you want more high-quality managed services clients but aren't sure where to start with marketing?
- Are you struggling to clarify your message and get your team all on the same page with how you describe what you do?
- Have you tried marketing but it all feels like throwing ideas against a wall to see what sticks?
- Are you fed-up competing on price and convincing prospective clients that they need someone to maintain their IT systems, security, and backups - especially when cybercrime is at an all-time high?
Paper Sword is your Agency Partner for IT Marketing success
We take the guesswork out of messaging and lead generation.
As a business owner and technical expert, you need to run your business and protect your time. We get just how valuable that is. Because we specialize in full stack technology marketing, you won’t waste your time explaining complex concepts with us. We’ll instead focus on what makes you unique and how we can connect you to more customers.
Based on two decades of technology marketing expertise:
We write your content and clarify your message
Words are the cornerstone of every customer interaction you have. Be it to inform, persuade or entertain — words will always be the crux. So they should help your business. But for many brands, the words they use (or fail to use) are costing them business every day. We're here to help.
We work together to clarify your message, build your brand script, and develop your one liner. You'll work with a senior B2B marketing consultant to understand your customers and their pains, then position your company as the guide to help them solve those problems. After outlining the transformation your
customers take by doing business with you, we develop a messaging guide for you to use internally
Data-driven solutions
There you are, snug in your covers, about to drift off to sleep. And then your brain decides it would like to dwell on your website for an hour or three. - Ugh, it’s a hot mess.
-It doesn’t represent our company well- it's not bringing in the leads and sales it should
With a beautiful, professionally written website, you can clarify your message and start delighting your customers from the first moment they interact with your brand. The website is really the new store-front. It sells your products, discovers brand ambassadors, and creates raving fans. Paper Sword loves taking a business story and turning it into something to be proud of.
Reach your Audience
You've done the work to uplift your brand's presence online. Now we need to expand your reach into your target audience and nurture them for increased conversions.
With a solid lead generation strategy, you can bring in more business, faster. Lead generation can be tough. But with a content-first approach to our lead magnets, you'll be able to connect with your buyers, regardless of where they are at in their customer journey. Paper Sword loves taking cold leaders and turning them into brand advocates.
How the 10x rule transforms your sales funnel
Publishing your marketing collateral can feel like shouting into the digital void, but it shouldn’t have to. Schedule a call with us, and we’ll help you create marketing that works.
How We Make Your Marketing a Success
1. Focus
We help you define your brand, build your story, and identify your unique position in the market.
2. Market
We work together to understand your buyers by defining their problems, habits, goals and drivers so we can match them to your products and services.
3. Execute
By unleashing your content strategy, we begin building awareness, nurturing your leads and amplifying your voice.
4. Analyze
Every campaign is analyzed for wins and losses and reported back to you. We track marketing projects all the way to ROI.
Meet Our Clients
They Believe In Us
Ready to experience the best in MSP Marketing?
See your vision come to life. Get on a call with us today.
