Partner Program Development
Prospective partners had to have somewhere to go inside the SentryOne website: one place to find all the information they needed to start down the partner path. The Paper Sword team developed pages tailored to each of the three partner profiles: Managed Service Providers, Solution Providers, and Resellers.
Empowering partner sales – The Sales enablement toolkit.
With partners signing up, we noticed they required an extra boost to sell SentryOne solutions. Enter the Sales Enablement Toolkit, a comprehensive sell-through package. The downloadable kit includes persona identification tips, scoping questions, proposal planners, and more. It best serves resellers but has definite benefits to all new partners.
Spreading the Word – Lead Generation and Direct Marketing.
With strategic tools like landing pages and the Sales Enablement Toolkit in place, it was time to generate leads. Paper Sword worked with the SentryOne marketing team to execute lead generation campaigns and build high-quality content by leveraging SentryOne thought leaders. We targeted both technical and business leaders inside of partner organizations to recruit them to use SentryOne technology in their solutions.