You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.
Plus How to Make High-Quality Videos within Budget Video has become the dominant content medium on nearly every online platform and marketing channel. Video is so popular that 86% of…
It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…
PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…
You have two options when you first start to detangle the key differences between lead generation and demand generation. You can start reading dense marketing theory to deepen your understanding, or learn different…
The email marketing funnel is your biggest asset for crafting a strong marketing strategy Roughly 90% of B2B marketers today use email to communicate with their target audience. Email marketing…
Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…
Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…
The traditional marketing funnel model where leads are fed from Awareness to Conversion is widely used. But is it the best way to strategize?
Marketing campaigns are made up of many moving parts. Creating content is only part of the equation; managing projects, devising strategy, monitoring metrics, and understanding campaign data all come into play. Sounds like a lot, right? Just thinking about all the work can make you sweat—that’s the moment you…
Use our email diagram template to cut confusion out of your email marketing funnel.