The traditional marketing funnel model where leads are fed from Awareness to Conversion is widely used. But is it the best way to strategize?
Marketing campaigns are made up of many moving parts. Creating content is only part of the equation; managing projects, devising strategy, monitoring metrics, and understanding campaign data all come into play. Sounds like a lot, right? Just thinking about all the work can make you sweat—that’s the moment you…
The other day I received this question from a client who was generating just shy of a million dollars in revenue: “I want to double sales this year. Last year…
Your website is the online face of your company. It lends authority and trustworthiness to your brand and helps guide prospective customers to action. Which is why having a website that represents your…
Here’s what to do instead. Good storytelling makes effective marketing copy because stories are incredibly powerful. Who doesn’t like a good story? The best stories are clear and dynamic. There’s movement and transformation. There’s an archetypal hero overcoming obstacles.…
Does your current B2B marketing capture your brand personality? Here’s how brand archetyping can help!
Your marketing efforts haven’t been working, and you’re ready to try something different. That makes StoryBrand the natural choice—Don Miller created the philosophy when he realised how much the average business was overspending on marketing: “For…
Use our email diagram template to cut confusion out of your email marketing funnel.