You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.
Plus How to Make High-Quality Videos within Budget Video has become the dominant content medium on nearly every online platform and marketing channel. Video is so popular that 86% of…
It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…
PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…
You have two options when you first start to detangle the key differences between lead generation and demand generation. You can start reading dense marketing theory to deepen your understanding, or learn different…
The email marketing funnel is your biggest asset for crafting a strong marketing strategy Roughly 90% of B2B marketers today use email to communicate with their target audience. Email marketing…
Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…
Master-level DBAs can learn how to communicate with clarity and pitch with confidence. Are you a data professional? Then you need to be able to master clear communication. Communication may…
Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…
Why knowing the difference between Lead Generation and Demand Generation helps you market Most marketing strategies begin with the assumption there is market interest in the products you’re selling. For example, if you’re selling a SaaS solution that solves a productivity problem, people must be out there searching…
Use our email diagram template to cut confusion out of your email marketing funnel.