Why knowing the difference between Lead Generation and Demand Generation helps you market Most marketing strategies begin with the assumption there is market interest in the products you’re selling. For example, if you’re selling a SaaS solution that solves a productivity problem, people must be out there searching…
The traditional marketing funnel model where leads are fed from Awareness to Conversion is widely used. But is it the best way to strategize?
Marketing campaigns are made up of many moving parts. Creating content is only part of the equation; managing projects, devising strategy, monitoring metrics, and understanding campaign data all come into play. Sounds like a lot, right? Just thinking about all the work can make you sweat—that’s the moment you…
The other day I received this question from a client who was generating just shy of a million dollars in revenue: “I want to double sales this year. Last year…
Your website is the online face of your company. It lends authority and trustworthiness to your brand and helps guide prospective customers to action. Which is why having a website that represents your…
Here’s what to do instead. Good storytelling makes effective marketing, because stories are incredibly powerful. Who doesn’t like a good story? The best stories are clear and dynamic. There’s movement and transformation. There’s an archetypal hero overcoming obstacles.…
In this featured post, Catherine from ExtraBold Sales shares her thoughts about selling with integrity. “How’s that working for you?” Doctor Phil’s famous question is one we ought to ask ourselves…
Does your current B2B marketing capture your brand personality? Here’s how brand archetyping can help!
Your marketing efforts haven’t been working, and you’re ready to try something different. That makes StoryBrand the natural choice—Don Miller created the philosophy when he realised how much the average business was overspending on marketing: “For…
Getting ready to rebrand? Congratulations! Maybe you’re completely overhauling your brand. Or maybe you’ve brought your brand back on course with a newly-clarified brand message. Either way, your efforts to…