Better Results with the Right Audience

You’ve likely heard the term, “target audience” or “persona” and “target market.” Some marketers use these terms interchangeably, but understanding the differences is key for positioning your marketing message.

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Five 2022 Planning Mistakes

It’s Annual Planning Season, and most marketing teams are ready to go with their 2022 initiatives. Let’s review and talk about the 5 planning mistakes we often see. 1. Your…

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Read this before you invest in PPC marketing

PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…

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Paper Sword 2021 podcast & event appearance roundup

Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…

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Join our pre-conference seminar at PASS Data Community Summit

Master-level DBAs can learn how to communicate with clarity and pitch with confidence. Are you a data professional? Then you need to be able to master clear communication. Communication may…

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B2B Marketers, You Can Create Better Lead Magnets!

Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…

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Creating demand for your products and services

Why knowing the difference between Lead Generation and Demand Generation helps you market  Most marketing strategies begin with the assumption there is market interest in the products you’re selling. For example, if you’re selling a SaaS solution that solves a productivity problem, people must be out there searching…

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