PPC marketing can benefit your business—but not in the way most marketers think Thinking of investing in PPC marketing? Your curiosity is justified; when executed correctly, PPC ads (pay-per-click advertisements)…
You have two options when you first start to detangle the key differences between lead generation and demand generation. You can start reading dense marketing theory to deepen your understanding, or learn different…
The email marketing funnel is your biggest asset for crafting a strong marketing strategy Roughly 90% of B2B marketers today use email to communicate with their target audience. Email marketing…
Catch up with free resources where our experts shared their knowledge of the tech industry and effective communication. It's hard to believe that 2021 is nearly over. But as the…
Capture new leads and watch customer engagement soar Struggling to convert web traffic to leads? Or maybe you need content in the sales process to demonstrate your domain authority? It’s hard to capture—much less retain—people’s attention, but when it comes to B2B lead…
Why knowing the difference between Lead Generation and Demand Generation helps you market Most marketing strategies begin with the assumption there is market interest in the products you’re selling. For example, if you’re selling a SaaS solution that solves a productivity problem, people must be out there searching…
The traditional marketing funnel model where leads are fed from Awareness to Conversion is widely used. But is it the best way to strategize?
Marketing campaigns are made up of many moving parts. Creating content is only part of the equation; managing projects, devising strategy, monitoring metrics, and understanding campaign data all come into play. Sounds like a lot, right? Just thinking about all the work can make you sweat—that’s the moment you…
The other day I received this question from a client who was generating just shy of a million dollars in revenue: “I want to double sales this year. Last year…
Your website is the online face of your company. It lends authority and trustworthiness to your brand and helps guide prospective customers to action. Which is why having a website that represents your…
Use our email diagram template to cut confusion out of your email marketing funnel.