DeFehr Furniture

DeFehr Furniture

BrandingBrand Definition

DeFehr Furniture: Proudly made in Canada
The Paper Sword team dug deep with DeFehr to develop its brand personality. We worked together to bring into sharp focus their brand attributes of quiet confidence, quality Canadian craftsmanship, and a dedication to environmental stewardship. Knowing these values influenced the full visual rebranding that followed.

  • The DeFehr Brand Promise:
    DeFehr Furniture provides both retailers and hoteliers the quality and service that is expected and depended upon from a domestic based manufacturer. DeFehr keeps pace with current style trends and meets the consumer’s ever-changing needs and expectations.

Growth for Success
DeFehr Furniture wanted to capture the attention of Canadian consumers and retailers alike with a more modern appearance. A new, modern logo was created and Paper Sword worked to develop a full website refresh that connected consumers directly to retails and featured a new user experience, typeface and colour scheme.

  • Branching into New Territory
    Since debuting their new look, DeFehr Furniture and their rebrand was featured in,and they attended the Canadian Furniture Show in Toronto. DeFehr continues to work closely with Paper Sword on brand touch points and hope to further expand their reach.

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